Who We Are

UA Studio 425 asks: Who Are You?

Meet the Director - Kacie Channell

UA Studio 425 Director Kacie Channell

1. Who Are You? 

I am a senior marketing major and will graduate this May with a Bachelor of Science in Business Administration from the Eller College
of Management. After graduation I am heading to Europe and traveling around for a few months! Post Europe I am moving back to my homeland Southern California, and will finally have to face reality and answer the question, “What’s Next?”

2. What inspired you to take on the role of agency director?

I have to admit, I came into this semester with no intention of taking on any unnecessary responsibilities- I guess you could call it “senioritis?” However, when the project presented itself I felt oddly compelled to get involved. Of all the classes I have taken this was the first that offered such a valuable real life experience and I saw it as a perfect opportunity to put my creativity and leadership skills to the test. Ultimately it was Dr. Ackerley’s passion for advertising and motivation that inspired me to run for the position, and needless to say, I am so happy I did!

3. What's the project goal?

The goal of the campaign is to create awareness and build a positive perception of Chevrolet and their vehicles- the Equinox, Cruze, and Camaro.

4. What's been your favorite part so far?

This has been a huge learning experience for me and I have truly enjoyed working with the directors, the students of UA Studio 425, EdVenture Partners, Chevrolet and Dr. Ackerley. I would have to say that my favorite part so far was last week’s PR Event at Eller. Words can’t describe how happy, proud, and excited it made me to see all the hard work and campaign vision come together!

5. Which Chevy are you?

I’m a Camaro!

The Main Event: Who Are You? at Spring Fling

Spring has sprung and its time to have some fun. Come meet your car at our Chevrolet event located within the Spring Fling carnival.

April 8 from 4 pm -12 am

Interact with the Cruze, Equinox, and Camaro cars at our outrageously fun event. Take our quiz, find out which car you are and spend some quality time sitting in your car; build that relationship. Enjoy the music, Black and Blue dance group, and yummy food. Play some carnival games, receive some giveaways, stuff your face with a funnel cake and go home happy!

Tell Me Who You Are

Chevy Cash Cab in Action

I got a surprise for you... You're in the Chevy Cash Cab!

Take the Quiz: Find your Chevy

Take the Quiz!

Find out which Chevy you are with our interactive online quiz. 

Solve the mystery of the Chevy shadow. You are who you drive.

Chevy Asks: Who Are You? Eller Courtyard, 3/29/11

Come meet your Chevy at the Eller College of Management on Tuesday, March 29.

11 am - 2 pm

Take a quiz at our event and see which Chevrolet car best represents your personality. Find out if you are a Camaro, Equinox, or Cruze. Feed your ego and have your picture taken with your Chevrolet vehicle, play some games, chow down on some food, and win some giveaways!

Hello, my name is...

Chevy Cash Cab @ the Eller Event

We know the walk from the mall to Eller can be daunting. Sometimes it's just too far in the brutal Tucson springtime weather. Solution: We'll give you a ride!

The Chevy Cash Cart is offering rides to areas around campus to individuals excited to prove their knowledge about Chevrolet cars and collect some giveaways. Look for us around campus on Tuesday, March 29 in a golf-cart-Chevy.

Take a ride in the Cash Cart - meet your Chevy and collect prizes along the way.

Chevy Threads

Hittin' the streets in style: UA Studio 425

Meet the Team

DJ Chevy - My Camaro

UA Studio 425 remixes a Top 40 hit with a Chevy twist. Turn up your volume.

UA Studio 425 - Game On

 

Who Are You?